3 Description of the supply
The market share of the company is 32% in Italy, 17% in Germany and in France.
Barilla's competitors are all the Foodmakers, particularly ail pastas' makers,
which limits the competitors to a few known pastas' makers such as Panzani,
or some artisanal manufacturers of pastas. The number of international pastas'
makers is really low. Barilla stays as the international leader in pasta,
so they can't be dangerous for this firm.
