The firm is successful because of the quality of their products and because of their prices, and because they are still searching to do something new, like sauces. As ever oriented towards customer satisfaction and the respect for health and the environment, the Barilla Group is today acclaimed for its attention to the quality of products and ail activities, the result of large-scale investment in research, innovation and technology.
It is also successful because of the time they take to make the product. Barilla is famous to select the best ingredients to make their product.
Barilla currently doesn't face any difficulties, since they have a varied activity and also because they have adapted their production to the actual customers and society.
Barilla allocates enormous resources to product and process improvement. They make genetic research to obtain products of an increasingly high quality standard.
The last news is the celebration of the 125' anniversary of the firm in 2002.