V SUCCESS
Description of the demand
Kind of customers :
LEGO products are based on the latest research into child development. In support of this policy, the LEGO Learning Institute was established in 2002. It comprises a network of international experts researching the complexity of children's imagination, creativity and learning skills. This research aims to promote children's development potential in "the creative society".
Kind of sector : The kind of sector is children's games sector.
LEGO products are based on the latest research into child development. In support of this policy, the LEGO Learning Institute was established in 2002. It comprises a network of international experts researching the complexity of children's imagination, creativity and learning skills. This research aims to promote children's development potential in "the creative society".
Kind of sector : The kind of sector is children's games sector.
Evolution of the demand:
The LEGO Company has grown up through the different stages of play by passing on its know-how and visions from father to son. During the first era, all was centred on construction and building fun.
In the second era, movement came to LEGO products in the form of wheels, small motors and gears. Role play were the basis of the third era, which also saw LEGO bricks come to life in form of LEGO figures.
A fourth era is under way,
with intelligence an integral part of the LEGO product.
In 1998 the LEGO Company announced an exclusive licensing agreement with Lucasfilm Ltd. The LEGO Company gives the priority to develop, manufacture and market a new series of LEGO sets based on themes from the original Star Wars® trilogy and the three new Star Wars movies. The LEGO Company has since signed similar agreements with other licence providers, including Disney, Hit Entertainment and Warner Bros.
In 1998 the LEGO Company announced an exclusive licensing agreement with Lucasfilm Ltd. The LEGO Company gives the priority to develop, manufacture and market a new series of LEGO sets based on themes from the original Star Wars® trilogy and the three new Star Wars movies. The LEGO Company has since signed similar agreements with other licence providers, including Disney, Hit Entertainment and Warner Bros.
In 2000 the LEGO Company
launched yet another partnership :Steven Spielberg - to develop LEGO Studios.
This product places the child in the director's chair, encouraging it to film
their own movies starring LEGO figures.
In 2001 the BIONICLE universe landed with the LEGO Company for the first time building up a complete story from scratch as a basis for a product series. In a combination of physical products and a complex online universe, children are invited to tell the story and research the action behind it.
In 2001 the BIONICLE universe landed with the LEGO Company for the first time building up a complete story from scratch as a basis for a product series. In a combination of physical products and a complex online universe, children are invited to tell the story and research the action behind it.
Is the market expanding or
saturated :
The market is expanding because the sales increase since his creation. look at the table.
The market is expanding because the sales increase since his creation. look at the table.