III COMPETITORS
The market size :
Description of the supply
Competitors :
Today the LEGO Company is the fourth-largest toy manufacturer in terms of sales:
1. Mattel
2. Hasbro
3. Bandai
4. LEGO Company
5. LeapFrog
Today the LEGO Company is the fourth-largest toy manufacturer in terms of sales:
1. Mattel
2. Hasbro
3. Bandai
4. LEGO Company
5. LeapFrog
Check-up of the company
Why is the firm successful
: At the start of the 21st century the LEGO brick was acclaimed "Toy
of the Century" - first by Fortune Magazine, later by the British Association
of Toy Retailers.
Current difficulties : The Company lost
188 million € in 2003