DESCRIPTION OF THE DEMAND AND OF THE SUPPLY
The demand :
The customers targeted by Alcatel are from teenagers to older age.
At the beginning, Alcatel proposed just fixes phones. Little by little, the mobile entered on the market, so Alcatel produces mobile phones. They begin more and more improved. In fact, Alcatel has to answer to the demand, but above all over pass others competitors inventing lot of things (like camera integrate) that people don't demand.
The phone market is saturated at the international market. In fact, every person has a fixe phone and lot of people has a mobile.