DESCRIPTION OF THE DEMAND
Cadbury Schweppes plc' products aim at every customer. Children, teenagers, adults and the elderly persons are targeted by each product.
The demand may change when there are some feasts like Christmas or Eastern (people buy chocolates), the drinks are consumed all the year.
The market is expanding: people always need or consume chocolates or drinks… It's not like washing machines: if you have one, you won't by another one…
The market takes place all over the world. Cadbury Schweppes is an English international firm.