The success of this firm is due to the quality of the products and of the price, it's not very expensive!
If the firm know the success, the organisation of labour must be good.
The retail outlet is the supermarkets like Leclerc or Carrefour in France.
Food like chocolates eggs take place in "sweets department" and drinks like Seven Up will be in "drinks department". In England, there might be some special shops "Cadbury Schweppes".
The firm is successful because of the commercials or adverts that touch children.
In one of the Cadbury's website, there are some games for children. Maybe in the packing of products there are internet addresses which bring to this page of the website. Children can go and play. They like the game and when they go to shopping with their Mum, they remembered the game "Mum, can you buy it?"…
Cadbury Schweppes knows small
problems indeed only 6 per cent of its sales over the last three years has
come from new products, less than a third of that at rivals like chewing gum
maker Wrigley.
It invests 0, 5 per cent of its sales in research and development, again a
third of that of other consumer goods companies.
For much of the last decade, management has been thinking more about expansion
than good housekeeping. (http://observer.guardian.co.uk).
For the sixth year in a row, Cadbury Schweppes has been rated one of Management Today's Most Admired Companies in Britain.
A new chief financial officer, Ken Hanna has been appointed designate as of March 1st, 2004. He will become an Executive Director. (www.cadburyschweppes.com)