You are going to investigate a large Public Limited Company using the Internet and then fill in the following identity card. On the Internet you may easily find some information provided by the firm but also by other institutions (economic analysis websites). Try also magazine and newspaper websites. Each answer must be justified.

General information:

Name of the business:

Owners: Who are they? How is the capital distributed?

What kind of business organisation is it?

Is it listed on the Stock Exchange?

Who runs it:

History of the firm (who founded it. Choose 10 dates in the main events of its history):

The sector:

Description of the main activity and product:

Description of the other activities and products:

Locations of the headquarters, and location of the establishments:

Recent statistics :

- Turnover (sales):
- Profits:
- Number of employees:
- Growth rate of the number of employees:
- Value of the share, evolution of this value within the last years:

Description of the demand

What customers are targeted?

How does demand change?

Is the market expanding or saturated? (justify your answer)

What is the market's size (local, national, international)?

Description of the supply

What is the market share of the company?

Who are the other competitors? Are they dangerous?

Check-up of the company

Why is the firm successful? Is it due to:

- the product or service (quality, scarcity, price…)…
- the technology used…
- the organisation of labour…
- the commercial policy, marketing (what is the advertisement policy? Describe the retail outlet…)
- the social policy…
- the environmental policy…

What are the difficulties currently faced?
What are the causes and solutions to these difficulties?

What is the firm's news?

What are the future prospects?

Personal comments

Why did you choose this firm?

How did you proceed to do this work? How did you make your research ? (the different steps, the time spent, who helped you, who read your work over ?)

How do you estimate your work?

Bibliography and web sources

 

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Où trouver des sources ?

- Utiliser des moteurs de recherche : google.com, yahoo.com…
- http://www.londonstockexchange.com/
- www.transnationale.org
- http://www.euronext.com/
- http://www.europages.com/en/
- sites boursiers (http://www.boursorama.com)
- site officiel de l'entreprise (attention, ce n'est qu'un source partielle et partiale)
- Revues Alternatives Economiques, Les Echos, la Tribune…
- Pensez également à faire une interview si vous connaissez quelqu'un qui travaille dans cette entreprise

Consignes de travail :

- ne pas présenter sur transparent (difficile à corriger)
- numéroter les pages
- diversifier les sources, et attention à l'intox, une entreprise arrange l'information à son avantage, ne jamais se contenter d'une seule source, en particulier du site officiel de l'entreprise
- aérer la présentation par des documents
- indiquer la source de chaque document au fur et à mesure ainsi que dans la bibliographie
- faites relire votre dossier avant de le rendre, demandez des conseil aux documentalistes...

 

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